Tuesday, May 24, 2005

Forsaken Future: News in the Age of Technology

It’s the beginning of the end of Mainstream News Media. Mainstream News Media also known as Mass media is as define by Webster’s Dictionary, plural mass media: a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people -- usually used in plural. The Newspaper industry and other traditional media sources, such as Television newscasts, are denying this tremendous shift in how news is obtained by the reader, particularly people ages 18-34. They are embracing technology on a minimalist basis. Merrill Brown states a report he did for the Carnegie Corporation. “There's a dramatic revolution taking place in the news business today.” The state of the News is on an unpredictable road and seems to have a forsaken future. News media in the age of technology consists of many complicated issues some of the main issues are technology’s effect on News Media, the end of Mainstream News Media, the technology revolution of News today and the technology revolution of the News in the future.

Technology, specifically the Internet has had a great effect on Traditional Media. It is changing, more than anyone in charge, owners and journalists a like believe. The invention of the Internet has had a huge effect on News Media and our world’s knowledge greatly. David M. Levy says in his book Scrolling Forward “If now we can compare and edit document on computer with relative ease it is because this stream of developments met up with another stream of innovation the invention of the digital computer”. He’s book discusses evolution of documents, text and books in the digital age. He has a PhD in computer science and a diploma in calligraphy and bookbinding. He has experience in old and New Media a rarity when it comes to this discussion. I compare the invention of the Internet to the invention of the printing press. The invention of the printing press also had a large effect on the world’s knowledge. Before the printing press the only book published was the Bible and reading was only for Clergy-the elite. When books could be accessed by the masses it incited a revolution of knowledge among the people. Newspapers and News channels are controlled by a select group of people, editors, owners, corporations and even Government regimes. The elite made news. Now at the cross roads of a great revolution, we have knowledge at our fingertips and widely available to masses. That’s anyone one whom has access to a computer that is. I do admit not everyone knows how to use a computer or that not everyone owns a computer. There’s a whole other story on ‘accessibility of computers’ and ‘right to own computers’. Not everyone is willing or motivated, even Rupert Murdoch says he’s “[a] digital immigrant” and that he didn’t grow up using a computer, not anything like the youth of today. Technologies effect on media has put us at this crossroad of knowledge.

Mainstream News is ripping at its seams. Brown states “the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news “Newspaper owners, Editors and Journalists are alarmed about the future of Newspapers. Brown says “For news professionals coming out of the traditions of conventional national and local journalism, fields long influenced by national news organizations and dominant local broadcasting and print media, the revolution in how individuals relate to the news is often viewed as threatening.” They are in denial about how serious this shift in readership is. The stats are not becoming upon the Newspaper industry.
“And by other measures, the Internet is already clearly ahead of other media among the young. According to the Magid survey, young news consumers say that the Internet, by a 41-to-15 percent margin over second ranked local TV, is ‘the most useful way to learn.’ And 49 percent say the Internet provides news ‘only when I want it’ (a critical factor to this age group) versus 15 percent for second-ranked local TV. This audience, the future news consumers and leaders of a complex, modern society, are abandoning the news as we've known it, and it's increasingly clear that a great number of them will never return to daily newspapers and the national broadcast news programs.”

Rupert Murdoch, chairman and chief executive officer of New Corporation, says in his speech about newspapers role in the future “Scarcely a day goes by without some claim that new technologies are fast writing newsprint’s obituary.” The studies find the industry becoming more and more archaic. Readership is at an all time low advertising dollars are low and the trust of the people is low as well. “The threat of losing print advertising dollars to online media is very real.” Murdoch points out. I think this has a lot to do with the general public tired of being told what “right news” is. Murdoch points out how News was “…[it is] a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know”. The next generation of news consumers wants to make and create news; they do not want gatekeepers and heavily filtered News.

“They don’t want to rely on a god-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel. Instead, they want their news on demand, when it works for them. They want control over their media, instead of being
controlled by it. ” Murdoch explains.

Newscasts and Newspapers have tried their best to keep the interest of the precious, next generation, 18-34 demographic. Now what’s got all the their million dollar panties in a knot is the fact that the population is becoming more and more “technology-savvy young people no longer wedded to traditional news outlets”(brown) they want their news now and when they want. A step taken to encourage people 18-34 to access News in the traditional manner is to set up a compact and quick read, like the News available on the Internet. CanWest and TorStar, two of the three large News corporations that have a monopoly on Canadian News joined together with Metro International to introduce a short and sweet daily Newspaper to targets those people not buying a newspaper. A press release about the launch of Metro Vancouver states this “the free daily is specifically designed to capture top news items in a fast and easy to read format for commuters…Majority of metro readership is between the age 18-49.” Another step News Media owners, CanWest and TorStar have started new publications such as Metro Vancouver is to target new audiences with advertisements. “The unique format of the Metro publication and its extensive reach delivers a new generation of premium audience to advertisers.” News Media owners and those in charge, like Rupert Murdoch a major player in the American New Industry, are definitely starting to recognize the gaps in the delivery of news to this so called next generation of readers. I feel that it’s an attempt, which will inspire this generation to read, on a superficial basis, but I question whether this is just a temporary band-aid to a larger problem.

The technology of computers and Internet has evolved leaps and bounds. “Through Internet portal sites, handheld devices, blogs and instant messaging, we are accessing and processing information in ways that challenge the historic function of the news business and raise fundamental questions about the future of the news field.” The invention of Weblogs or blogs as defined by Wikipedia, the free encyclopedia. “A weblog (usually shortened to blog, but occasionally spelled web log) is a web application presented as a webpage consisting of periodic posts, normally in reverse chronological order.”Blogs are a powerful tool on the Internet and have a great impact on how New News Media will and is delivered in the future. Currently blogs are one of the major players in how news is published on the Internet. Blogs have a variety of uses, as described by Wikipedia, the free encyclopedia “Blogs run from individual diaries to arms of political campaigns, media programs and corporations, and from the writing of one occasional author to the collaboration of a large community of writers. Many weblogs enable visitors to leave public comments, which can lead to a community of readers centered around the blog; others are non-interactive.” Other than provide news type information, any person with a computer and Internet access can publish personal knowledge, diaries, photos, political reasoning’s, religious views and journalism on a blog. I myself have more than a few blogs; I have one that’s to connect local Rock music listeners to others, to new bands and local shows (http://www.livejournal.com/community/_xrocknrollx_). Also one blog for artistic/personal journaling and a few others just for fun and friends (http://www.myspace.com/vanixx_noir). I should not forget the other sources of news media “pod casting is a way of publishing sound files to the Internet, allowing users to subscribe to a feed and receive new audio files automatically. Podcasting is distinct from other types of audio content delivery because it uses the RSS 2.0 protocol. This technique has enabled many producers to create self-published, syndicated radio shows.” According to Wikipedia. One great aspect of podcasting is that it’s free from the constringents of time, like Tivo, which released for the first time ever television from the shackles of time. So a user can download audio files and upload them to an audio device and play whenever they like. Another innovation that has people excited it the innovation of Sonys LIBRIe it utilizes e-paper “In fact, it's a remarkable display technology, that looks like a newspaper” as dynasim.com reports. It’s a hand held device that displays books and info. It’s truly revolutionary. Other technologies that are perhaps more common than the Sony LIBRIe is the MSN messaging which is able to connect people instantly from any computer in the World, Networking websites like Myspace.com and Friendster.com which connects people from anywhere to people with similar interests. These all are apart of the beginning of technology revolution of knowledge.

A technology revolution is taking place before our eyes and fingertips so it’s hard to predict what will happen in the future. I have seen an insightful Mockumentry on the Future of News; it’s called EPIC 2014. It was written by two Journalist/Bloggers, Robin Sloan and Matt Thompson. It documents Media history from 1988 to 2014.“The 'Evolving Personalized Information Construct'.Everyone participates to create a living, breathing mediascape. However, the Press, as you know it, has ceased to exist. The fourth Estates’s fortunes have waned. 20th Century news organizations are an after-thought, a lonely remnant of a not too distant past.”An article by John Leo called “Googling the future” for USNEWS.com reviewed the film. “Traditional reporting has collapsed. News is churned out by Media Gooolezon…the news consists of blogs, attitudes, discoveries, preferences, claims and random thoughts…”John goes on in his article about how relevant this film is. He has strong word about the future of News. He states that newspaper publishers are nervous about the lack of young people’s readership. “Their audience is dying off” he says John certainly agrees with the possibility of Epic 2014 happening tour News but he raises a few key issues. For example what will real News be in the future “there’s no difference between real news in the future and agreed up gossip or low leveled fluff.” and issues like, are bloggers real journalists? What I want to point out is it will be, ordinary people, whom make these decisions. We won’t have corporations and Newspaper editors to tell us what to think. That’s the reason why I believe readership is down and has turned to blogs and Internet sources.


The state of the News is on an unpredictable road but what I see happening is the dismantling of Mainstream News Media, the introduction of New News Media and the technology revolution of New News Media.

It’s a exciting time we dos not know what’s going to happen in the next few years thanks to the Digital revolution it’s really going to be ground breaking. The Mainstream Media is already on the road to what will end of what we know today as News. Their downfall is people are starting to see through the veil of deception and people seem to want more then what we are given. Carnegie Corporations report is a proof of the path News is on. I believe the technology advances we, as a world, are making everyday to create and publish what will be our News in the future. Everyday we are progressing closer to fully creating and publishing our own news, our own media and we will be free of the shackles of the currant system of the news. The technology revolution progressing around us and what is to come in the future is what we are faced with ad need to embrace or at least aknowledge. We will be as informed as we want on our own terms. That is a future I look forward too.
Forsaken Future: News in the Age of Technology

It’s the beginning of the end of Mainstream News Media. Mainstream News Media also known as Mass media is as define by Webster’s Dictionary, plural mass media: a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people -- usually used in plural. The Newspaper industry and other traditional media sources, such as Television newscasts, are denying this tremendous shift in how news is obtained by the reader, particularly people ages 18-34. They are embracing technology on a minimalist basis. Merrill Brown states a report he did for the Carnegie Corporation. “There's a dramatic revolution taking place in the news business today.” The state of the News is on an unpredictable road and seems to have a forsaken future. News media in the age of technology consists of many complicated issues some of the main issues are technology’s effect on News Media, the end of Mainstream News Media, the technology revolution of News today and the technology revolution of the News in the future.

Technology, specifically the Internet has had a great effect on Traditional Media. It is changing, more than anyone in charge, owners and journalists a like believe. The invention of the Internet has had a huge effect on News Media and our world’s knowledge greatly. David M. Levy says in his book Scrolling Forward “If now we can compare and edit document on computer with relative ease it is because this stream of developments met up with another stream of innovation the invention of the digital computer”. He’s book discusses evolution of documents, text and books in the digital age. He has a PhD in computer science and a diploma in calligraphy and bookbinding. He has experience in old and New Media a rarity when it comes to this discussion. I compare the invention of the Internet to the invention of the printing press. The invention of the printing press also had a large effect on the world’s knowledge. Before the printing press the only book published was the Bible and reading was only for Clergy-the elite. When books could be accessed by the masses it incited a revolution of knowledge among the people. Newspapers and News channels are controlled by a select group of people, editors, owners, corporations and even Government regimes. The elite made news. Now at the cross roads of a great revolution, we have knowledge at our fingertips and widely available to masses. That’s anyone one whom has access to a computer that is. I do admit not everyone knows how to use a computer or that not everyone owns a computer. There’s a whole other story on ‘accessibility of computers’ and ‘right to own computers’. Not everyone is willing or motivated, even Rupert Murdoch says he’s “[a] digital immigrant” and that he didn’t grow up using a computer, not anything like the youth of today. Technologies effect on media has put us at this crossroad of knowledge.

Mainstream News is ripping at its seams. Brown states “the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news “Newspaper owners, Editors and Journalists are alarmed about the future of Newspapers. Brown says “For news professionals coming out of the traditions of conventional national and local journalism, fields long influenced by national news organizations and dominant local broadcasting and print media, the revolution in how individuals relate to the news is often viewed as threatening.” They are in denial about how serious this shift in readership is. The stats are not becoming upon the Newspaper industry.
“And by other measures, the Internet is already clearly ahead of other media among the young. According to the Magid survey, young news consumers say that the Internet, by a 41-to-15 percent margin over second ranked local TV, is ‘the most useful way to learn.’ And 49 percent say the Internet provides news ‘only when I want it’ (a critical factor to this age group) versus 15 percent for second-ranked local TV. This audience, the future news consumers and leaders of a complex, modern society, are abandoning the news as we've known it, and it's increasingly clear that a great number of them will never return to daily newspapers and the national broadcast news programs.”

Rupert Murdoch, chairman and chief executive officer of New Corporation, says in his speech about newspapers role in the future “Scarcely a day goes by without some claim that new technologies are fast writing newsprint’s obituary.” The studies find the industry becoming more and more archaic. Readership is at an all time low advertising dollars are low and the trust of the people is low as well. “The threat of losing print advertising dollars to online media is very real.” Murdoch points out. I think this has a lot to do with the general public tired of being told what “right news” is. Murdoch points out how News was “…[it is] a highly centralized world where news and information were tightly controlled by a few editors, who deemed to tell us what we could and should know”. The next generation of news consumers wants to make and create news; they do not want gatekeepers and heavily filtered News.

“They don’t want to rely on a god-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel. Instead, they want their news on demand, when it works for them. They want control over their media, instead of being
controlled by it. ” Murdoch explains.

Newscasts and Newspapers have tried their best to keep the interest of the precious, next generation, 18-34 demographic. Now what’s got all the their million dollar panties in a knot is the fact that the population is becoming more and more “technology-savvy young people no longer wedded to traditional news outlets”(brown) they want their news now and when they want. A step taken to encourage people 18-34 to access News in the traditional manner is to set up a compact and quick read, like the News available on the Internet. CanWest and TorStar, two of the three large News corporations that have a monopoly on Canadian News joined together with Metro International to introduce a short and sweet daily Newspaper to targets those people not buying a newspaper. A press release about the launch of Metro Vancouver states this “the free daily is specifically designed to capture top news items in a fast and easy to read format for commuters…Majority of metro readership is between the age 18-49.” Another step News Media owners, CanWest and TorStar have started new publications such as Metro Vancouver is to target new audiences with advertisements. “The unique format of the Metro publication and its extensive reach delivers a new generation of premium audience to advertisers.” News Media owners and those in charge, like Rupert Murdoch a major player in the American New Industry, are definitely starting to recognize the gaps in the delivery of news to this so called next generation of readers. I feel that it’s an attempt, which will inspire this generation to read, on a superficial basis, but I question whether this is just a temporary band-aid to a larger problem.

The technology of computers and Internet has evolved leaps and bounds. “Through Internet portal sites, handheld devices, blogs and instant messaging, we are accessing and processing information in ways that challenge the historic function of the news business and raise fundamental questions about the future of the news field.” The invention of Weblogs or blogs as defined by Wikipedia, the free encyclopedia. “A weblog (usually shortened to blog, but occasionally spelled web log) is a web application presented as a webpage consisting of periodic posts, normally in reverse chronological order.”Blogs are a powerful tool on the Internet and have a great impact on how New News Media will and is delivered in the future. Currently blogs are one of the major players in how news is published on the Internet. Blogs have a variety of uses, as described by Wikipedia, the free encyclopedia “Blogs run from individual diaries to arms of political campaigns, media programs and corporations, and from the writing of one occasional author to the collaboration of a large community of writers. Many weblogs enable visitors to leave public comments, which can lead to a community of readers centered around the blog; others are non-interactive.” Other than provide news type information, any person with a computer and Internet access can publish personal knowledge, diaries, photos, political reasoning’s, religious views and journalism on a blog. I myself have more than a few blogs; I have one that’s to connect local Rock music listeners to others, to new bands and local shows (http://www.livejournal.com/community/_xrocknrollx_). Also one blog for artistic/personal journaling and a few others just for fun and friends (http://www.myspace.com/vanixx_noir). I should not forget the other sources of news media “pod casting is a way of publishing sound files to the Internet, allowing users to subscribe to a feed and receive new audio files automatically. Podcasting is distinct from other types of audio content delivery because it uses the RSS 2.0 protocol. This technique has enabled many producers to create self-published, syndicated radio shows.” According to Wikipedia. One great aspect of podcasting is that it’s free from the constringents of time, like Tivo, which released for the first time ever television from the shackles of time. So a user can download audio files and upload them to an audio device and play whenever they like. Another innovation that has people excited it the innovation of Sonys LIBRIe it utilizes e-paper “In fact, it's a remarkable display technology, that looks like a newspaper” as dynasim.com reports. It’s a hand held device that displays books and info. It’s truly revolutionary. Other technologies that are perhaps more common than the Sony LIBRIe is the MSN messaging which is able to connect people instantly from any computer in the World, Networking websites like Myspace.com and Friendster.com which connects people from anywhere to people with similar interests. These all are apart of the beginning of technology revolution of knowledge.

A technology revolution is taking place before our eyes and fingertips so it’s hard to predict what will happen in the future. I have seen an insightful Mockumentry on the Future of News; it’s called EPIC 2014. It was written by two Journalist/Bloggers, Robin Sloan and Matt Thompson. It documents Media history from 1988 to 2014.“The 'Evolving Personalized Information Construct'.Everyone participates to create a living, breathing mediascape. However, the Press, as you know it, has ceased to exist. The fourth Estates’s fortunes have waned. 20th Century news organizations are an after-thought, a lonely remnant of a not too distant past.”An article by John Leo called “Googling the future” for USNEWS.com reviewed the film. “Traditional reporting has collapsed. News is churned out by Media Gooolezon…the news consists of blogs, attitudes, discoveries, preferences, claims and random thoughts…”John goes on in his article about how relevant this film is. He has strong word about the future of News. He states that newspaper publishers are nervous about the lack of young people’s readership. “Their audience is dying off” he says John certainly agrees with the possibility of Epic 2014 happening tour News but he raises a few key issues. For example what will real News be in the future “there’s no difference between real news in the future and agreed up gossip or low leveled fluff.” and issues like, are bloggers real journalists? What I want to point out is it will be, ordinary people, whom make these decisions. We won’t have corporations and Newspaper editors to tell us what to think. That’s the reason why I believe readership is down and has turned to blogs and Internet sources.


The state of the News is on an unpredictable road but what I see happening is the dismantling of Mainstream News Media, the introduction of New News Media and the technology revolution of New News Media.

It’s a exciting time we dos not know what’s going to happen in the next few years thanks to the Digital revolution it’s really going to be ground breaking. The Mainstream Media is already on the road to what will end of what we know today as News. Their downfall is people are starting to see through the veil of deception and people seem to want more then what we are given. Carnegie Corporations report is a proof of the path News is on. I believe the technology advances we, as a world, are making everyday to create and publish what will be our News in the future. Everyday we are progressing closer to fully creating and publishing our own news, our own media and we will be free of the shackles of the currant system of the news. The technology revolution progressing around us and what is to come in the future is what we are faced with ad need to embrace or at least aknowledge. We will be as informed as we want on our own terms. That is a future I look forward too.

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